Luxury Without Substance: How Brands Became Simulacra of Prestige
Defining Luxury: The Evolution of Brand Identity The concept of luxury has undergone a significant transformation over the decades, shifting from an emphasis on craftsmanship and quality to a more superficial focus on branding and image. Originally, luxury items were associated with artisanal skill, where bespoke tailoring, hand-finished products, and the use of rare materials…